One thousand respondents underwent a blindfold test of dozens of perfumes and declared Coleen McLoughlin’s scent Coleen X the best in London Thursday.

Supermodel Kate Moss’ “Kate by Kate Moss” was judged far behind fragrances by Shilpa Shetty, Gwen Stefani, Britney Spears, Sarah Jessica Parker, Victoria Beckham and Kylie Minogue.

“The choice of Coleen’s perfume is something that is certainly reflected in our sales figures,” the Mirror quoted Mark Williams of The Fragrance Shop.

Brit model-writer Jordan’s ‘Stunning’ was rated the worst among the fragrances.