Early this year, Hollywood star Anne Hathaway was announced the spokesperson for Lancôme’s yet unnamed fragrance, and last week in the glass-domed Grand Palais in Paris the celebrity introduced the woodsy floral perfume Magnifique.
Clad in a prune strapless gown by Kaufman Franco, Hathaway, 25, seemed to perfectly epitomise the feminine glamour of Magnifique created by master perfumers Olivier Cresp and Jacques Cavallier.
With this, Hathaway joins the new generation of Lancôme’s brand ambassadors which includes Clive Owen and Kate Winslet. Is Lancôme targeting the a younger consumer group?
Related post(s):
Hathaway Hacks a Way with Lancôme
Clive Owen: Now the Evergreen Brooder
Kate Winslet is Celebrity Spokesperson for Lancome
