Canadian pop rock sensation Avril Lavigne has stormed into the world celebrity brands by debuting her very own perfume called ‘Black Star’.
Only yesterday (March 26), she announced the launch of her fragrance on her official website:
I just celebrated the launch of my very first fragrance, Black Star, in London!
We had a wicked party at PUNK- a club in Oxford Circus- and introduced everyone to my very first signature scent! After working on the fragrance for two years, i cant wait to share it with all of you!
Avril had this to say to press after the launch at the Punk nightclub:
“I wanted to make sure it was really me – me in a bottle.”
Levigne, 24, teamed up with Proctor & Gamble Prestige Products in the production and the launch of this perfume, said to target wannabee teen punk stars (read 11- to 19-year-olds).
Just so that the teens may be able to afford it out of their allowance, the prices start at around US $22 for a 15ml spray. However, while perfume will be available in Europe from July, US consumers may have to wait until autumn and Asians as late as 2010.
The pink hibiscus-black plum-dark chocolate perfume will be sold as Eau de Parfum as 15ml, 30ml, 50ml and 100ml sprays, as well as body lotion, deodorant and shower gel.
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