American musician, actress and model Beyoncé Knowles is geared up to launch her first signature scent in collaboration with international fragrance leader Coty.
“We welcome Beyoncé as a well-respected and esteemed partner of the Coty family,” said Bernd Beetz, chief executive officer, Coty.
“She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty,” he added.
“Modern and highly influential, Beyoncé has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential.”
The as yet unnamed fragrance is said to ‘embody the soul of Beyoncé’s persona: a glamorous and highly talented woman full of determination and drive to succeed’.
The 28-year-old entertainer endorsed Coty’s perception of her by saying:
“For me, fragrance reflects a woman’s attitude and unique sense of style.”
“While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.”
Though there’s no official word from Coty, WWD has reported the deal is worth up to $20 million for Beyoncé over the next three years.
Earlier this year Forbes listed Knowles fourth on its list of the 100 Most Powerful and Influential Celebrities in the world, third on its list of the top-grossing musicians, and number one on the list of top paid celebrities under 30 with $87 million dollars in earnings within the last two years (2008 and 2009).
The new perfume line-up will launch in early 2010 in the Americas, with the international launch is planned later next year.
More stories and pictures of Beyoncé:
Megan Makes it Beyond Beyoncé for Armani
Don’t Leave Home Without… er, Beyoncé?
Beyoncé Adorns SI’s Swimsuit 2007 Cover
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