Product: Italian fashion designer Alberta Ferretti’s signature perfume
Producer: American Cosmetic giant Elizabeth Arden
Presenter: German supermodel Claudia Schiffer

The stellar combination will come to life when this autumn when the campaign kicks off.

The perfume is ‘inspired by the sensuality of a woman’, said Ferretti, which is why ‘Claudia was a natural fit for the first campaign’, shot recently by Mert and Marcus.

Ferretti said she looked to the women who wear her fashion for inspiration.

“Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality,” said Ferretti of Schiffer, who, according to Ferretti, is “modern, has style and sophistication, and most importantly, identity.”

Ferretti continued: “Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality. Possessing awareness and strength, she expresses the qualities that every woman desires. Claudia represents the woman for whom my fashion and fragrance is designed.”

Schiffer, 38, who’s appeared on over 500 magazine covers, has responded quite warmly: “It’s an honor to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it’s wonderful to be able to collaborate on this exciting project together.”

“Alberta’s designs always embody femininity and elegance which are reflected in this fragrance,” she added.

Ron Rolleston, executive vice president, global marketing at Elizabeth Arden, collaborated with Ferretti to create the new fragrance.

“We believe we have created a fragrance that expresses the brand values which emanate from Alberta’s rich creative experience,” said Rollenston. “It was important that we stay true to those values in selecting a face for this sophisticated new fragrance. In Claudia Schiffer we have found an ideal visual representation for the brand.”

The fragrance and campaign is set to launch in Europe this Fall.

Some more pictures of Claudia Schiffer from Vogue UK (April 2009) and Vogue Espana (July 2008):

CLICK to zoom in new window

Related post(s) and more photos of Claudia Schiffer:

Claudia Schiffer to Feature in YSL Campaign

Claudia Schiffer Channels Back to Chanel

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