Chanel has put an end to a year-old speculation by confirming Emma Watson as the new face of their fragrance Coco Mademoiselle.

Leading model agency Storm is said to be the force behind the £3million two-year contract between the 18-year-old actress and the giant French fashion house.

Watson–and her character Hermione Granger, both of which became household names in the UK following the success of author JK Rowling’s Harry Potter series–is expected to replace Keira Knightley, 23, whose pact with Coco ends this summer. However, industry sources speculate that Chanel is creating a new role for the latter.

It may be noticed that Watson (who gets £2million a movie), is following in the footsteps of Kate Moss, who had a deal with Chanel in 2003, but was replaced the following year by Knightley.

Related post(s):

Emma Watson: The Next Chanel Girl?

Keira Knightley Begins Shooting for Chanel