Eva Longoria Parker, the not-so-desperate housewife, will launch her own brand of eau de parfum called Eva by Eva Longoria, come this Spring.
“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” said Longoria Parker.
“So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”
“Eva was involved from Day One with all aspects of the project,” said Jerome Falic, CEO of Duty Free Americas, parent company of Falic Fashion Group, in collaboration with whom the scent was developed.
“At the end of the day, it’s about Eva. She wanted something different, so we designed quite a few different [versions].”
“I never knew how complicated it was to create a unique scent that hasn’t already been done,” Longoria Parker added.
“But I enjoyed the process.”
The 1.7 oz bottle will carry a tag of $45, while the 3.4 oz bottle will be $58, and will top retailers such as as Macy’s and Dillard’s.
More stories and pictures of Eva Longoria Parker:
The Parkers Get Cozier in London Fog
Eva Longoria Parker to Pitch Heineken
Eva Longoria Parker’s ‘Green’ Move
Eva Longoria Launches M&M’s Premiums
Eva Longoria Set to Launch Hollywood Bistro
Eva Longoria Works Up Stylish Sweat
