Avon Products Inc. announced last week it had signed love musical “Dreamgirls” singer-actress Jennifer Hudson to represent longtime Imari line and new scent, Imari Seduction.
“This is an honor for me and very flattering,” said Hudson, 25, whose dreams of stardom appeared shattered when she finished seventh on “American Idol” in 2004.
But her show-stopping singing and sympathetic character as the spurned lead singer of a female trio in “Dreamgirls” won her the Best Supporting Actress Oscar this year. It was Hudson’s first movie role, for which she also picked up Golden Globe and Screen Actors Guild awards.
Avon, the world’s largest direct seller of cosmetics, said Imari had been its best-selling fragrance since its launch 20 years ago. Imari Seduction will go on sale in August.
“We believe that our Avon representatives and their customers will be truly inspired by Jennifer’s dream-come-true success story,” Avon executive vice president Liz Smith said in a statement.
Imari Seduction, a fruity Oriental, is a blend of luscious plum and purple orchid with tantalizing hints of warm vanilla, amber and musk. It will be offered by Avon’s 650,000 Representatives in the United States, Canada, Puerto Rico and the Dominican Republic as well as through the company’s web site, avon.com.




















