Pop singer-songwriter and actor Jesse McCartney is all set to launch his very own women’s perfume called Wanted in collaboration with fragrance marketer First American Brands Inc.
We’re just getting a sneak peek at the advertising and promotional campaign, allegedly costing upward of $7.5 million. The bottle design, which is almost like a tribute to the tear drop of a heartbroken teen, is intended to have a sophisticated feel, according to Olesya Ianovitch, marketing director for First American Brands.
The 21-year-old performer has revealed that the perfume was created in cooperation with the house of Drom, with a sweet-fresh combination of bergamot, with jasmine and rose in the heart, finishing with cedar, musk and chilled apple.
The eau de parfum will be available in a 3.4-oz. version priced at $55 and a 1.7-oz. size for $45. The campaign, aimed at 21 to 30-year-old’s, will showcase McCartney in print advertising, an online marketing campaign and personal appearances.
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