Lancome, the L’Oreal-owned beauty brand, has signed Kate Winslet to be a spokeswoman. Kate will appear in the new ad campaign for Trésor, the popular fragrance.
The classy Trésor reminds me of the stunning Isabella Rossellini, who was the face of the fragrance in the 1990s, and the gorgeous British actress is indeed a worthy successor. Previous celebrity faces for Lancome include Uma Thurman and Clive Owen.
“More than an outstanding actress, Kate Winslet has the amazing ability to be celebrated as both an exceptional and an everyday woman,” said Odile Roujol, Lancôme International’s General Manager. “A passionate person, who lives and feels life to the fullest, she is sure to act as the epitome of Trésor, our mythical fragrance.”
Kate said she was prompted by the values she shares with the brand. “I didn’t feel that I was just being asked to be the face of something. It was me as a person… and my message to women – about being real in who you are and comfortable in your skin.”
The new print campaign and television commercial were shot in the heart of Paris on the Pont des Arts by renowned fashion photographer Peter Lindbergh. It should be just a matter of a couple of months before we can actually see them.
