Platinum-selling diva Mariah Carey has launched her new perfume called ‘Lucious Pink’, following the success of her first fragrance venture called simply ‘M’.

“This scent is feminine, flirtatious and fun, and truly reflects where I am in my life now, after an incredible year,” Carey told WWD. Carey had a whirlwind marriage to rapper Nick Cannon only a few weeks ago.

“Elizabeth Arden has been a fantastic partner and the end creation of Luscious Pink is beyond my expectations,” she added. “The response from my fans with my debut scent was overwhelming, and I can’t wait to see what happens with my second Luscious fragrance.”

Apparently Arden feels the same, according to Ron Rolleston, executive VP of global fragrance marketing.

“Mariah has been an amazing partner,” he said. “She’s been engrossed in the fragrance process and marketing from beginning to end. Everywhere she’s been, she has shared her first fragrance with her audience. She’s done record-setting personal appearances for us. She’s been our best ambassador.

“No one can hit notes any higher than Mariah, and we wanted to use that to inspire us in the creation of the fragrance.”

The Luscious Pink eaux de parfum collection comes in sprays of three sizes — 1 oz. for $39.50, 1.7 oz. for $55 and 3.3 oz. for $65 and as a 6.8-oz. body lotion for $28.

Touted as “a floral melody that is as enveloping as Mariah’s voice,” the new perfume will be topped with Carey’s signature butterfly and is expected to hit the retails soon.