Ronan Keating has become the latest male celebrity to create a fragrance range which also includes a female fragrance.

It is targeted at the lucrative gift shopper with all proceeds going to the Marie Keating Foundation – the charity set up by Keating in memory of his late mother who died of cancer in 1998. The range comprises a Eau de Parfum, Hope By Ronan, which is a unique blend of garden herbs and flowers, Mediterranean coriander and rosemary combine with geranium, rose and jasmine which creates a glorious, warm and uplifting scent. The male scent, Believe by Ronan, is based on Sicilian Lemon, Lavender and Clary Sage smells.

Both retail from between GBP22- GBP24 with a complimentary body lotion in the female fragrance and a shower gel for the male.

The male fragrance underlines the fact that cosmetic and fragrance manufacturers are increasingly incorporating male celebrity figures into advertising campaigns. The Eau de Cologne hits the male grooming market at a time when male celebrities, such as David Beckham and Clive Owen, are realising the growth potential – both in earnings and publicity – involved in putting their name to fragrance and personal care ranges.

With the current rise of male stars capitalising on the fragrances rage, it could be just a matter of time before they start to compete with female celebrities.