Bollywood actress Shilpa Shetty launched her ‘S2′ perfume in London Tuesday, joining a long list of celebrities who have their own fragrances.
“I chose the name S2 because I thought that is a brand that can go on for my other products as well my own clothing line which I do intend on doing. I may even have a jewelry line,” said Shilpa.
Simply called ‘S2′, Shetty says she’s proud of the perfume and considers it to be a ‘cut above the rest.’
“I know but I think, even if I say this myself at the cost of sounding extremely immodest, our perfume is truly unique. It’s a very strong aroma and a very unique one at that, so this would definitely be a cut above the rest. UK has already become my second home, whether I like it or not - as the reception I receive from people here have always been so overwhelming and so warm, that only makes me come back for more and more,” Shilpa added.
“It is very international but has an ethnic feel to it because of the whole jasmine twist that we have given to the scent. It is something that is very synonymous with me and jasmine is very common in India, it’s very difficult to find abroad, but the scent of jasmine is very long lasting and if you like it, you love it. I think it’s something that is very synonymous with me.”
And there can be no second thoughts–the perfume is aimed for the international market.
In launching her own fragrance, Shetty joins big-name celebrities such as Jennifer Lopez, Kylie Minogue and Sarah Jessica Parker.
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