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Ushering in a New Era in Male Fragrances?

R&B hunk Usher has finalized plans to offer his fans an opportunity to smell like their idol. The 28-year old singer-actor has signed a deal with Liz Claiborne to create his fragrance brands, consisting of scents for both sexes.

Usher set to launch his own brand of male and female scents

Yeah! singer Usher, real name Usher Raymond IV, has a duo of fragrances ready for launch this coming September. The celebrity line will include:

Usher She, an Eau de Parfum “has top notes of red currant, pink freesia and apple blossom.” Usher He is an Eau de Toilette and the notes include “blue lavender, white pepper and violet leaf, and a drydown of amber wood, black suede, sandalwood, sensual musk and guaiac wood”.

Usher stated the women’s scent “represents a woman of mystery and confidence; a woman who exudes sexuality,” and the masculine counterpart “for me, represents something I would wear — with everything from a tux to a pair of jeans.”

Both fragrances will be made by Liz Claiborne Cosmetics under the multi-million dollar deal.

The women’s lineup will consist of eaux de parfum in two sizes, 1.7 ounces for $52 and 3.4 ounces for $68. A 0.5-oz. parfum will retail for $120, and three ancillaries will be offered: a body lotion, body cream, and a shower gel.

The men’s collection will include eaux de toilette in two sizes, 1.7 ounces for $50 and 3.4 ounces for $65. Four ancillaries include an after-shave tonic, after-shave balm, deodorant, and shower gel.

But is Usher stopping here? Most likely not. The fragrance line appears to be the celebrity’s first step in moving in the fashion industry — the R&B superstar says he’s also planning to put out his own range of clothing and accessories.

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3 Comments »

  Brad wrote @ June 5th, 2007 at 7:13 am

My Favorite Raymond Usher Yeah Song

  yvonne wrote @ September 2nd, 2007 at 4:19 am

here it is

  Jessica wrote @ September 3rd, 2007 at 2:44 am

:?:

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