Coty Prestige has signed an agreement with actor Josh Holloway to be the new face of the Davidoff Cool Water fragrance (worldwide except North America).
For the southern charmer, the sexy James “Sawyer” Ford on Emmy award-winning show “Lost”, marks the first time crossing over into the fragrance market. Davidoff Cool Water, a major emblematic cologne, has long symbolized the energy, sensuality and the cool attitude that characterize Josh Holloway.
“I love Cool Water because it is simple, powerful and timeless. To me, the Cool water man is not someone who is trying to be cool, he is someone who is comfortable with his masculinity,” said Josh Holloway.
“Davidoff Cool Water is a legendary fragrance, a unique worldwide success since 1988. As an icon of masculinity and powerful character, Josh truly embodies the values of Davidoff Cool Water. Both share authenticity and originality, both are the first and the best and in this sense are unique,” said Françoise Mariez, SVP, Coty Prestige.
It is a rather well-know fact that Holloway deives his energy from Nature and the sun. The sea is his world. Holloway, 37, currently resides in Hawaii with wife Yessica. He is also into extreme sports like paragliding and snowboarding.
If you’re living anywhere except North America (so unfair!), expect to see the sexy, cool, fashionable star in the first TV commercial and print ads for the fragrance in July 2007.
