Scottish actor Ewan McGregor is the latest celebrity to join the Coty fragrance bandwagon — or should I say motorcycle?

McGregor will be seen worldwide television and print ads for the new Davidoff Adventure, following in the footsteps of Lost star Josh Holloway.

“The fragrance is about what I’m about,” said McGregor, who was in London this week to launch the new perfume line. “My greatest passion is motorcycling, which I see as a huge adventure. This fragrance appeals to people’s sense of adventure, and I am very flattered to be associated with it.”

Davidoff Adventure is a “fresh, woody and spicy” scent, and was developed by perfumer Antoine Lie. The notes include mandarin, lemon, bergamot, black sesame, pimento, cedar, vetiver and white musk.

“Ewan McGregor is a natural choice to represent Davidoff’s new male fragrance. Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff Adventure fragrance,” Francoise Mariez of Coty Prestige, said in a statement.

McGregor also took time out between film projects to embark a 20,000-mile motorcycle trip for the documentaries “Long Way Round” and “Long Way Down,” which revealed his adventurous real-life personality, the beauty company noted.

He has starred in films such as “The Island”, “Big Fish”, and his latest release is Woody Allen’s “Cassandra’s Dream” (2007).