Jennifer Lopez has launched Deseo, her new fragrance for men at Macy’s in New York.
Lopez partnered with pefrumers Jim Krivda and Ellen Molner to come up with Deseo, which means desire, and is said to have notes of bamboo leaves, jasmine, geranium and warm amber.
The actress, singer, record producer, dancer, fashion designer and TV producer, lived up to the glam in a flowing white Fendi gown and Yves Saint Laurent heels at the department store in Herald Square, Manhattan.
Amid cheers of “We love you, J-Lo”, the 390year old Latin bombshell signed autographs and bottles of perfume for fans.
The collection comprises eaux de toilette in two sizes, 1.7 oz. for $45 and 3.4 oz. for $55; a 3.4-oz. aftershave balm, $40, and a 2.4-oz. deodorant, $16. Fans will recall that the singer made her fragrance debut in 2002 with Glow By J.Lo.
I think it’s a great idea that a woman is creating a fragrance for men. I mean, isn’t it so appropriate? Who else but a woman would know what a man loves… or should smell like???
J-Lo’s ads for Deseo [Click to Enlarge]:
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