The ad featuring Hollywood actor Josh Hartnett for Giorgio Armani Diamonds for Men is out.
Hartnett was signed last month as the face of Armani’s new fragrance Diamonds for men. The scent was unveiled last week at the Spring Summer 2009 Men’s Fashion Week in Milan and will be on sale worldwide starting in August.
“The Emporio Armani generation is inspired by film and music,” Armani told WWD. “I felt that for the men’s Diamonds fragrance it would therefore be appropriate to involve one of today’s most inspiring young actors.
Diamonds for Men was created for urban, young men, Jacques Cavallier of Firmenich. It contains gourmet-woody aromatic juicy, with sparkling, sweet aromas of bergamot, with Guaiac, cocoa and ambroxan.
The square-shaped bottle like a cut diamond was designed by Giorgio Armani himself.
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