Men’s fragrance has a new tune to sing — Justin Timberlake has been declared the new spokeperson for Parfums Givenchy.

The ‘SexyBack’ singer will front Givenchy’s all-new men’s fragrance this Fall.

“Beyond his huge celebrity appeal, we chose Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance,” confirmed Alain Lorenzo, president of the French perfume brand.

“He’s multitalented, he’s been voted one of the sexiest men in the world and he’s a trendsetter, not just in musical terms but in the way he lives and dresses,” Lorenzo added. “He’s very popular everywhere. He’s not just the idol of the Americans or of the Brits, he’s truly a world-recognized artist in his field.”

Lorenzo went on to say that while Justin wasn’t involved in the development of the fragrance, he did see it and smell it before signing the contract.

“When he smelled it, his only words were ‘It’s cool,’” Lorenzo recapped.

Justin will join Liv Tyler in Givenchy’s top-of-the-line spokespersons, as Liv is already fronting Givencgy’s Very Irresistable fragrance.