Guess women know best what men should smell like. And Kylie Minogue is set to prove it. Called Inverse for Men, the scent will be the Australian singer’s sixth perfume — and the first for men — in three years when launched this September.
“It’s delicious. Girls can wear it but it’s really for men,” Kylie said about her perfume for men.
Was it inspired by one man in specific, or was it how she likes her men to smell?
“Men of good taste, yes. It’s manly, but it ends up being kind of powdery. Yummy,” Kylie added. The Inverse limited edition is for apparently “for the men in my life, who, as you know are complex, colorful characters.”
Apparently, she has had many men asking her to create a scent for men.
Kylie’s first signature perfume Darling, was released in September 2006, which was followed by two sequels, Sweet Darling, in 2007 and Showtime in 2008 – all created in association with beauty house Coty. Sexy Darling and Couture followed soon after to further boost the $100 million global franchise.
“It’s clear from a business standpoint we took a risk, because we’re not seeing a lot of female celebrities creating fragrances for men,” said Steve Mormoris, senior VP of global marketing for Coty Beauty.
“But in the case of Kylie Minogue, she has such a huge fan base of men and women — and now many women use men’s fragrances, so it made sense.”
The Inverse juice, an ambery oriental, is something Minogue developed with Givaudan’s Christophe Raynaud. A 50-ml eau de toilette of Inverse will retail at about US $42. The rectangular glass flacon with a metal top bottle is a Denis Assor design.
“Beauty is a very intriguing and exciting industry, and I almost have to pinch myself that I am part of it,” Minogue was quoted as saying in WWD.
“I spend half my life in airports, and I look at perfume fragrances and beauty products in a completely different way now.”
But songs and scents are not her only thing. The 40-year-old, Melbourne-bred, OBE-recipient claims a passion for fashion design – or clothing, if you may.
“Couture — there is nothing quite like it and I am very fortunate to be able to do things like that,” said Minogue in her interview.
“I come from nowhere. I come from the suburbs. I used to be on the machine buying scraps from the market. And then to be able to be in this world where I work with the world’s best designers and have couture made — I’m in heaven.”
Meanwhile, Kylie is busy preparing for her first US tour, which takes off on September 30 in San Francisco.
Inverse for Men will be available in selective distribution in Australia, the UK, the Netherlands and Germany.
And coming back to where we started… women ought to know what men should smell like. But would it still matter if Frenchman Olivier Martinez appreciates it?
More stories and photos of Kylie Minogue:
Kylie Minogue’s ‘Sexy Darling’ Set for Launch
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