Reese Witherspoon is setting out to battle breast cancer with Avon Foundation’s Breast Cancer Crusade that does not harm animals in its research for early detection, screening, and finding a cure for breast cancer.
Avon Products Inc. has named Reese Witherspoon its first-ever global ambassador and honorary chair of the Avon Foundation, a cruelty-free charity that focuses on breast cancer research and awareness, domestic violence education and services, and emergency relief programs.
“I’m very excited about working with the Avon Foundation, with many different aspects of it,” said the 31-year-old Oscar winner. “First and foremost, breast cancer research and awareness, programs that they’re working on. Someone very close to me is a breast-cancer survivor. It’s a cause that’s very close to my heart.”
Avon Foundation’s Breast Cancer Crusade focuses on channeling its funds prevention, community-based organizations, and cutting-edge clinical research rather than wasting funds on cruel, archaic, and unreliable animal tests.
“Our partnership with Reese represents a breakthrough moment for our company,” Geralyn Breig, senior VP and global brand president for Avon, said. “This is the first time we have had celerity representation on all three dimensions of our business—our philanthropic initiatives, our brand and the Avon Representative—and we are incredibly excited to have someone of Reese’s talent and stature add her voice to Avon’s message to help bring it to the world.”
Witherspoon is appearing in a global advertising campaign and on brochures and websites touting the company’s multi-faceted brands, according to Avon.
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