British supermodel Kate Moss has launched her own fragrance called “Kate by Kate Moss” which will be bottled by celebrity collaborator Coty Inc.
At a gilittering, exclusive launch in the Moroccan city of Marrakech on Wednesday, Moss said, “I tried to encompass everything that I feel about being feminine and a bit rock n’ roll, bit edgy, and a bit light, and a bit dark.”
The scent is described as a mixture of elegant and risqu, with smoky rose and black undertones and a vintage English feel.
“It’s something I’ve thought of doing for a long time, but it just never felt right,” Moss told WWD prior to the launch. “It felt natural to take the next step.”
The launch is a significant indicator that the 33-year-old model has ridden out the cocaine scandals that once looked set to destroy her career; a scandal that cost the fashion queen some high-profile contracts including with Chanel, Burberry, H&M and jeweller H.Stern.
She then went into rehab, and her re-appearance saw a revival in her career, and according to latest reports this year, her annual income was estimated to be $11.5 million.
According to WWD, Coty Inc. is expected to pull in $50 million in the first year of the line’s sales. Kate Moss had also served as the face of Coty’s Rimmel cosmetics for nearly six years; hence the decision to further extend the collaboration comes as no surprise.
In the past, Moss has also been the face of other perfumes – Anais Anais, Chanel Mademoiselle and Calvin Klein Obsession.
And of course, Kate will appear as the face of “Kate by Kate Moss” in both print and TV ads.
The scent, which debuts Europe and Asia in September, will retail between $24 and $65 when it’s launched in North America early next year.
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