NFL superstar Tom Brady, known as much for his throwing arm as for his good looks, will also be known as the face of Stetson fragrances, the flagship men’s fragrance line of Coty, Inc.
The New England Patriots’ quarterback, who was chosen to represent the brand for his rugged sophistication and athleticism, will appear in print and TV ads slated to launch in September. The deal runs for two and one-half years.
A California-native, Tom Brady defines the passion, pride and masculine spirit of the Stetson man, Coty said.
“His allure extends off the football field and he is widely known for his distinctive masculinity and irresistible character,” said Coty Chief Executive Officer Bernd Beetz.
Coty Beauty’s portfolio of brands includes Adidas, Aspen, Baby Phat, Celine Dion, David and Victoria Beckham, Desperate Housewives, Esprit, Jovan, Nautica, Shania Twain and others.
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The Stetson line includes Stetson Black, Stetson Cologne, Stetson Sierra, and Stetson Untamed.
Financial terms of this agreement were not disclosed. Coty Inc. is the world’s largest fragrance company with annual net sales of $2.9 billion.
