Tom Ford knows style, and he knows perfumes. He has launched his new ‘Private Blend’ fragrance at Harvey Nichols London.

The ex- Gucci designer showcased the 12 individual and unusual fragrances, among which are tobacco, vanilla and Tuscan leather, and are sold in old-fashioned, chemist-like bottles and can be mixed with one another, depending on the individual’s taste.

“The concept behind my scents is similar to the one behind my new line of men’s clothing,” Ford told Vogue TV. “I wanted to create absolutely unique and exclusive products, unlike some of my previous projects.”

Tom Ford’s previous fragrance Black Orchid is already a bestseller, and his new scent looks set to do the same, with twelve unisex fragrances packaged into one bottle design. Private Blend. Private Blend is bespoke beauty, which is an extension of his luxury menswear line that was recently launched in New York.

Since leaving the Italian fashion house in 2004, Ford has been working on several projects including a line of sunglasses and a cosmetic line for American giant Estee Lauder.

About his long awaited collection for women, he said: “It is on the cards. I can’t promise when, but I can promise I’m thinking about it.”