One fine day I start a new blog on “the art and business of dressing, looking and smelling like a celebrity”, and I look around for a reasonably decent first post, and lo! I’m rewarded with news of rather hectic activity in the area.

As I find out, it has been a busy week for celebrity endorsement.

Scarlett Johansson has been revealed as the new face of luxury goods brand Louis Vuitton while Joss Stone has been fronting a new campaign for animal welfare group, Peta.

Scarlett did a fashion gig as a pink-haired pin-up for Louis Vuitton’s designer handbags.

Louis Vuitton, considered by some as an older heritage brand, appears to attempt to turn its brand perception and associate themselves with someone young and trendy and chic.

British soul star Joss Stone is the face of a new online People For The Ethical Treatment of Animals (PETA) ad aimed at turning music fans into vegetarians.

In the ad, Stone poses with a chicken beside the tagline, “I’m a singer, a songwriter, a performer, and a human being accepting of all sizes, shapes, colours, and species. I am Joss Stone, and I am a vegetarian.”

The singer has been vegetarian since birth and was voted the World’s Sexiest Vegetarian in a 2005 peta2 poll.

She says, “I wanted to do the shoot because I feel there is no need to cause another living thing pain or harm. There are so many other things we can eat. I have never eaten meat in my life, and I’m five feet 10 inches and not exactly wasting away. A wise man once said, ‘Animals are my friends and I’m not in the habit of eating my friends.’ That is exactly how I feel.”

Meanwhile, Madonna has emerged with a new design line for H&M while more has been revealed of the Kelly Brook fronted campaign for Lynx with pictures being drip fed to the red top tabloids.