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‘Branding’ a Celebrity?

Body art–or tattoos and other forms of body ‘enhancement’, such as piercing–have had a rich and colourful history in the western popular culture scene for more than two centuries. One would wonder the fascination is really all about.

Is it about delivering a message, or as a means of showing solidarity with some group (read ‘cult’), or just being different (read ‘rebel’) or expressing a pain or plainly as a means to display the body itself? It’d be rather impossible to find a universal explanation–the concept finds acceptance in a wide cross section–from truck drivers and scientists to bartenders movie stars and politicians.

Tattoos have evolved significantly in the last two decades–you find form and creativity, depth and design. You also find the well known examples from Tahiti to the rare Chinese tattoos, from the Ice Maiden to modern day Western tattoos.

Despite the fact that there’s a tendency to associate tattoos with the ‘not-so-honorable’ sort of folks, Christian tattoos are immensely popular. This is even better illustrated than by a number of modern day celebrities who sport cross tattoos.

David Beckham and Eva Longoria cross tattoos

The versatility and the symbolism cross tattoos range from the Celtic Cross, the Gothic Cross, ank or tau, swastika or Thor’s Hammer, crux ansata or cross with a handle, denoting power over material nature. What’s your ‘brand’?

____________________________
******** PROMOTIONS ********

Gone are the good old Chinese lamp days. This is the era of overhead and underground lights. We now have choices in aquarium lighting as well as old conventional paper lantern varieties.

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1 Comment »

  Celebrity Brands » David Beckham to Underscore Armani wrote @ November 14th, 2007 at 7:44 am

David Beckham to Underscore Armani

http://www.celebritybrands.net/?p=424

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