Last week New York’s Madison Avenue saw none other than R&B superstar Beyoncé Knowles shooting for the new advertising campaign for American Express.
The ‘Irreplaceable’ singer follows in the footsteps of actors Robert De Niro and Kate Winslet, and sports stars Tiger Woods and Venus Williams in endorsing the financial giant.
A source tells OK! magazine: “She’s a role model for so many young people. She has tremendous cross-over appeal the same way Tiger Woods does. She’s an inspiration for lots of people. She’s a great fit for American Express.”
The campaign is said to be a multi-million dollar deal for the 25-year-old Beyoncé, who already endorses products by Pepsi, L’Oreal and McDonald’s among others.
The AMEX campaign featuring the soulful songstress will be launched later this year.
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