Adult star Jenna Jameson, who’s been called “The Queen of Porn”, is telling people to put down their leather whips and use “pleather” instead.

The “Pleather Yourself” PETA ad, unveiled at Smashbox Studios in LA, features Jameson in a black wig and skimpy leather lingerie evoking 1950’s pin-up girl Betty Paige.

“It’s okay to be an animal in bed but not at the expense of real animals. If I can show off the hot look of Pleather and convert a few leather lovers, then mission accomplished,” Jenna said.

She says she has embraced the synthetic leather without question. “I live half my life in Pleather… it’s so fun and sexy!”

Jenna, 33, said she was touched by the animal rights cause by Joaquin Phoenix’s animal husbandry documentary, Earthlings.

“I watched Earthlings and I was so shocked. I turned to my best friend and said, ‘I think my life just got changed.’ A week later I was talking to PETA.”

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