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Seinfeld to Help Microsoft Open Up “Windows, Not Walls”

Comedian Jerry Seinfeld has signed up with Microsoft to be a part of $300 million marketing campaign aimed at taking on Apple’s “I’m a Mac, I’m a PC” adverts which cast Microsoft software as outdated.

The “Jerry Seinfeld” NBC sitcom star will allegedly receive $10 million for the campaign devised by Miami-based Crispin Porter + Bogusky, which will build on the catch phrase “Windows, Not Walls” in an attempt to underscore the connection between people and ideas.

Can Jerry stir up buzz for Microsoft?

Seinfeld, 54, has a proven record as a successful promoter for American Express, but is he right for Microsoft?

I used to be a Seinfeld fan, but that was like a decade ago. Will the current generation of computer buyers want to hear what Seinfeld has to say? And unless I’m much mistaken, wasn’t that a Mac in his apartment in an episode of Seinfeld?

To top it off, I think “Jerry” seems to jell better with “Apple” than with “Microsoft”.

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