Luxury Italian fashion house Tod’s has tapped Sienna Miller to represent their latest products, posing for its fall-winter 2007-’08 advertising campaign.
This marks the first time ever the accessories and ready-to-wear brand is using a celebrity to endorse its line of bags, shoes and clothing collection.
Actress and tabloid popular Sienna Miller flew into New York for a weekend photo shoot at Megu in TriBeCa, straight from the set of The Edge of Love, co-starring Keira Knightley. Mikael Jansson shot Miller with the fall 2008 collection, overseen by Derek Lam, Tod’s creative director.
“Sienna manages to make every man fall head-over-heels in love with her, and every woman wants to be her, as well as to be her best friend,” said Lam. “What more can you ask for as the embodiment of the Tod’s philosophy?”
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Tod’s president Diego Della Valle claimed Sienna as an ideal choice because she “is the perfect embodiment of Tod’s style and philosophy: a young woman, with a charming and sophisticated elegance.”
The campaign will debut worldwide in August in major fashion and lifestyle publications.
