U.S. actress and writer Tina Fey is the new face of American Express’ Are you a Cardmember? advertising campaign.
You could perhaps dub it a reality show, since Fey taps into her real life roles as actress, comedian, writer, producer and mother, to portray how American Express’ Fraud Protection benefit program lends a bit of relief and confidence to a typically hectic day.
Under Amex’s Fraud Protection Guarantee, cardmembers are not responsible for unauthorized charges to their Cards, thus instilling confidence while shopping online or off.
“I’m so excited to be a part of the American Express ‘Are you a Cardmember?’ campaign,” said 37-year-old Tina Fey. “It’s pretty impressive when you look at all of the people who have been featured in American Express campaigns before me. Ellen DeGeneres, Robert De Niro, Martin Scorsese; quite frankly I’m not sure why they asked me, but I have to say, I think this is more exciting than playing on the US Open … for me, cause I would totally lose.”
The “Are you a Cardmember?” campaign, launched earlier this year, has featured celebrities such as tennis great John McEnroe, professional snowboarder and skateboarder Shaun White and comedian Larry David to demosntrate the benefits and services of being an American Express Cardmember.
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