Hollywood star Kate Hudson has teamed up with celebrity hairdresser David Babaii to launch an eco-friendly new hair care line.

“We’re trying to come up with a way to make a product that everybody could get and afford - and actually make it a conscious product,” Hudson, 29, said. “We’d go to these labs and you start learning about regulations and how to make a product that’s sustainable in a market with people who want to buy things with longer shelf lives.”

“I’m not preaching about the environment, I’m just trying to educate people,” the “Fool’s Gold” star added.

“David Babaii for WildAid” has been in the works for more than two years, and the new shampoo and hair care product line was launched at ABC Carpet & Home this week, before it makes its mass debut nationwide. Ten percent of the profits will benefit WildAid, an animal conservation group.

Kate was the lab assistant as well as the muse during the development.

“I don’t test on animals, I test on Kate,” Babaii revealed.