Bubbly host of The Learning Channel’s “Trading Spaces” Paige Davis has taken on as the new spokesperson for R.C. Willey Home Furnishings.
The campaign, which premiered Sunday, includes television, radio, billboard, print, Internet and interactive advertisements, and is built around the theme, “Your Home, Your Way.”
“People know Paige from TV and trust her as someone with style, taste and flair,” said Jeff Child, president of R.C. Willey. “Those attributes make her the perfect personality to embody the R.C. Willey brand. She is bright, charming and fun–and will make our customers feel at home.”
“Paige is perfect,” commented Clark Yospe, R.C. Willey marketing VP. “She’s bubbly, well thought of, not intimidating. She’s really fun.”
Apparently Davis is thrilled too. “I love working with R.C. Willey! It’s important to me to work for a store that carries items I actually want to put in my own home, and R.C. Willey totally fits the bill,” she said. “I had so much fun with these commercials. I felt like I was able to bring my own voice to the spots, and I hope that works well.”
Davis, 38, is currently working on 24 new episodes of “Trading Spaces,” scheduled to air on TLC this fall. The show, which premiered in 2000, claimed an average of 4 million viewers at its peak.
