Supermodel Bridget Hall has signed up to be the new face of jewelry for Italian brand Marco Bicego.

Hall, 31, is seen wearing from the brand’s “Jaipur” collection, which includes designs crafted in 18-karat yellow gold with colored gemstones such as amethyst, peridot, blue topaz, and rose and green tourmaline.

By the age of 18, she was listed in Forbes as one of the “best ten” moneymaking supermodels along with Cindy Crawford and Christy Turlington. She was a regular in the the Sports Illustrated Swimsuit Issues from 2002 to 2005.

Marco Bicego, the young and charismatic Italian entrepreneur, who kicked off his own brand name jewelry way back in 2000, is said to have created the new collection with his art director Terri Pecora.

The ads, shot by Kenneth Willardt in New York, are set to appear in the March issues of W, C, Elle and Harper’s Bazaar.

More photos of the campaign here:

10K GOLD 1/2ct DIAMOND ANNIVERSARY WEDDING BAND RING US $329.00 Auction Ends: Thursday Feb-09-2012 0:34:17 PST   | Watch this Item

Vintage Art Deco 9ct 9K Gold Heart Shape Locket US $81.05 Auction Ends: Thursday Feb-09-2012 0:34:19 PST   | Watch this Item

Gold as a Remedy in Disease: Notably in Some Forms of O US $40.43 Auction Ends: Thursday Feb-09-2012 0:34:24 PST   | Watch this Item

Vintage Estate 14K Gold .64CT Diamond Wedding Ring Set US $799.20 Auction Ends: Thursday Feb-09-2012 0:34:26 PST   | Watch this Item