Top advocate, entrepreneur and celebrity model Christy Turlington Burns has teamed up with top Italian jewelry designer Roberto Coins in his new 2009-2010 campaign, which will support CARE, a leading humanitarian organization fighting global poverty.

The new Roberto Coins campaign, shot by celebrity photographers Inez van Lamsweerde and Vinoodh Matadin, will feature jewelry brands such as the Primavera, Classic Bold Gold, Cento Diamonds, Fantasia, Appassionata and the eye-catching CapriPlus collections.

Turlington Burns, 40, who has graced the covers of more than 1,000 top magazines, including Vogue and Time, is a passionate pioneer of women’s rights, including CARE’s Advocate for Maternal Health.

Roberto Coin, chairman and co-founder of Roberto Coin Inc., said: “Our previous campaign with Christy [benefiting YouthAIDS] was so successful and widely received. We are so pleased to be working with her again. We are proud to be in partnership with an organization such as CARE for all their extraordinary work they have done to empower women worldwide.”

“Working with Christy is another exciting opportunity for Roberto Coin,” said Peter Webster, president and co-founder of Roberto Coins, Inc.

“The new campaign also salutes an organization that invites people to go out and make a difference. At Roberto Coin, we believe that a cause related campaign is much more impactful than straight consumer advertising. This campaign recognizes both the work of Christy Turlington Burns and that of CARE.”

The campaign was shot in April and will launch in October fashion glossies such as Elle, Harper’s Bazaar, Architectural Digest, Gourmet, and Town & Country.

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