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Diamonds Are For Paris

Paris Hilton has signed up with Italian jeweler Damiani to be the face for the new Bliss collection, with pieces available in gold, stainless steel, wood, and of course a girl’s best friend, diamonds.

Paris Hilton to front Damiani jewelryFor Paris, the campaign is a three-year commitment. But that doesn’t seem to bother Paris, who aptly commented, “”I love fashion, and I live diamonds.”

Damiani’s Vice President Silvia Damiani said: “She’s perfect. It’s our young and very fashionable line.”

Hilton is the latest in a glittering list of celebrities who have have earlier fronted Damiani, including Gwyneth Paltrow and Brad Pitt, who is also a co-designer of the ‘D Side’ collection. Brad fans might recall that he chose the 83-year-old Italian jewelry house to design and produce his engagement and wedding rings to Jennifer Aniston.

The campaign will run for a year abroad before its launch in the US. Prices are said to range from $60 to $3,000.

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14 Comments »

  steve wrote @ August 3rd, 2007 at 4:04 pm

diamonds are a girl’s best friend – especially when they earn you a 3 year contract :mrgreen:

  admin wrote @ August 3rd, 2007 at 4:18 pm

You said it just right, Steve!

Well, they’d be my best friends too – even if they earned me a 1-month contract! … :lol:

  Adria wrote @ August 3rd, 2007 at 11:47 pm

Hmm.

  admin wrote @ August 4th, 2007 at 12:07 am

Hi Adria

“Hmm.”???

Hmmm… coming from a woman, that can be a pretty strong statement! It could mean anything!

You women as mysterious as the diamonds themselves! :grin:

  Adria wrote @ August 4th, 2007 at 1:51 am

lol.

I’ll leave this one mysterious. ;)

  admin wrote @ August 4th, 2007 at 2:01 am

Okay… lol.

Good decision, I guess… though I’d give my right arm to find out what the “Hmm” actually meant.

But let the mystery remain … for the posterity!

  Janet wrote @ August 4th, 2007 at 3:13 am

This is a very nice looking site you have here!

Paris Hilton looks about 150% better in that picture than she usually does, diamonds must suit it… maybe I ought to give that look a try….

  admin wrote @ August 4th, 2007 at 3:40 am

Hi Janet!

Welcome to CelebrityBrands! I’m glad you liked my non-gossip, non-rumor, non-rude blog! :smile:

Yes, the pic is great, isn’t it? And I’m a big believer in big brand names, since they usually always deliver what they promise.

And I think you’re so pretty yourself, and the Damiani jewelry would look great on you! :smile:

  Michelle Carlson wrote @ September 5th, 2007 at 8:33 pm

We saw Paris’s new clothing line at the Magic Fashion Trade Show it was
actually very impressive. We picked up her fall line.

Michelle
http://www.fashionville.com

  admin wrote @ September 6th, 2007 at 6:07 am

Hi Michelle

Sure hope to see them on your site soon! :)

  Celebrity Brands » Paris Style: Fun, Bright and Flashy wrote @ September 8th, 2007 at 6:47 am

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