Damiani, Italy’s Luxury Jewelry House announced a new advertising campaign with actress Sharon Stone at the new Damiani boutique in Los Angeles last night.
Damiani, recipient of an unprecedented eighteen Diamond International Awards — the “Oscars of the Jewelry World” — reiterated their belief that Damiani is truly a girl’s best friend at the press event revealing Sharon Stone, 50, an iconic figure of Hollywood glamour as the new face of Damiani.
The campaign epitomizes female icons throughout legend and history — women who can be what they want and go beyond the limits allowed. These are women who are beautiful, romantic, tender, charming, brave, confident, courageous and full of mystery, who always feel at ease regardless of their environment. The Damiani campaign includes images inspired by Eve, Amelia Earhart, and today’s modern woman, who is unique and as strong as the ‘every’ woman.
Silvia Damiani, third generation family member and long time personal friend of Sharon Stone, introduced the campaign at the event where images of Sharon Stone were displayed simultaneously on large plasma screens.
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(Source: PR Newswire )
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