Canadian rock star Avril Lavigne will feature in a major advertising campaign to boost sales of Canon Rebel SLR series and ELPH cameras.
Over the the next few months we should see the Grammy-nominated cutie in two television commercials as well as a series of ads across other media.
“Working with Canon Canada is truly exciting for me, as I’m a huge photography fan,” said the 24-year-old singer and songwriter who has sold over 30 million albums worldwide. “I’ve used Canon cameras for many years, so working with Canon Canada is truly exciting for me. I carry my camera with me all the time and am constantly taking pictures. Canon is definitely second to none in the quality of products they offer”.
“Avril’s energy and spirit is the perfect complement to the Canon brand,” said Ian Macfarlane, VP and general manager of the Consumer Imaging Group at Canon Canada Inc. “She exemplifies the style and energy that our products offer to Canadians and as one of this country’s biggest musical talents.”
The event announcing the collaboration also featured the Canadian debut of the two television commercials and the launch of a new Canon microsite (shootlikeastar.ca), that will allow fans to upload their photos and decorate them using elements from Lavigne’s TV commercials.
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