Namibian model Behati Prinsloo is the new face of Victoria’s Secret PINK Collegiate Collection.

Victoria’s Secret (VS) has teamed up with with the Collegiate Licensing Company, an IMG company, to launch an exclusive assortment of collegiate co-branded merchandise. This co-branded program is expected to help VS maintain its image as a unique collegiate lifestyle brand.

VS PINK has selected 33 top universities to develop the product and to gain access to campus retail channels such as bookstores and event sales. On July 1, 2008, the Collegiate Collection will be available–which lists nine items including fleece pants, hoodies, panties, tees, and totes–in as many as 375 stores as well as online at victoriassecret.com.

Some of the universities in the program include University of Alabama, Arizona State, UC Berkeley, Clemson University, Florida State, Harvard, University of Kentucky, UCLA, LSU, University of Michigan, Penn State, Texas and University of Wisconsin, to name a few. Learn more about the VS PINK Collegiate Collection at www.vspink.com.

Behati Prinsloo, 19, is an up and coming model, having catwalked for Prada, Paul Smith, Vera Wang, Marc Jacobs, Proenza Schouler, Versace and more. She is represented by Supreme Models in New York, Storm Models in London, and D Management Group in Milan.

She has appeared on the cover of Italy’s Muse magazine and the British Telegraph Magazine, as well as Russian Vogue and American Velvet, and has appeared in ad campaigns by Adore, H&M, Hugo Boss, Kurt Geiger, Marc by Marc Jacobs, Max Studio and Nina Ricci.

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