Hot on the heels of being unveiled as the face of Calvin Klein’s new fragrance, CK signs up Eva Mendes again–this time for their new underwear line.

Beginning this autumn, Eva Mendes will launch the new global advertising campaign for Calvin Klein lingerie, as well as launch Seductive Foundations, CK’s new lingerie collection, said to be designed for women with curvy and full figures.

Mendes has had a long-time association with Calvin Klein, having worked with the brand on several occasions including the Council of Fashion Designers of America’s awards gala. She’s now taking over promoting their underwear range replacing Natalia Vodianova, who was the face of CK’s first ever online campaign last year.

“She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,” said Tom Murry, president and CEO of Calvin Klein Inc. “We are trying to get across that these new products are for fuller busted, shapelier kinds of women and when we looked at the talent, Eva was right.”

He added that the fact that Mendes spent two spells in rehab last month did not affect their decision to choose her for the underwear campaign.

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