Former Liberty X singer Jessica Taylor has hit the media and the stores alike as the “face and body” of Tesco’s new designer lingerie brand Diamond Boutique.

The ‘Dancing On Ice’ contestant said she was thrilled to showcase the brand, adding that it gave her an opportunity to do things she really enjoyed — fashion and modeling.

“It also gives me the chance to show off the results of all my hard work from Dancing on Ice,” said the 28-year-old model. “It’s going to be very exciting seeing myself in the aisles – if slightly nerve wrecking!”

The Diamond Boutique range is the creation of Michelle Mone, founder of the Ultimo underwear brand.

Mone said: “The styling and quality of the fabrics will not be compromised at all. But when you’re talking about the volumes we’ll have in Tesco, you can get incredible deals on fabrics.”

Tesco has described the range as “one of the first high-fashion lingerie lines to be stocked in a supermarket”.

Jessica is married to Kevin Pietersen, former captain of the England cricket team. The couple own a number of investment properties in the Lancashire city of Lancaster which they currently rent out.

More pictures of Jessica Taylor in Tesco lingerie:

Size8 posh showy ruby Cocktail Fashion Ring rose gold GP Swarovski clear Crystal US $7.99 (0 Bid) Auction Ends: Sunday Feb-12-2012 0:56:13 PST   | Watch this Item

Sz9 posh showy red flower Cocktail Fashion Ring gold GP Swarovski clear Crystal US $8.99 (0 Bid) Auction Ends: Sunday Feb-12-2012 0:56:15 PST   | Watch this Item

Fashion Ladies Girls Special Quartz Watch Pink NEW US $0.01 (0 Bid) Auction Ends: Sunday Feb-12-2012 0:56:17 PST   | Watch this Item

St. Michael Fashion Lot Police Patron Silver Gild Key Chain 6" Vinyl Decal Gift US $9.95 Auction Ends: Sunday Feb-12-2012 0:56:20 PST   | Watch this Item