Hollywood star Maggie Gyllenhaal is the new body of lingerie brand ‘Agent Provocateur’.

Agent Provocateur has announced their replacement for Kate Moss, whose contract with the company was not renewed after an alleged fall out with co- founder Serena Rees.

The “World Trade Center” actress, who gave birth to daughter Ramona (from actor Peter Sarsgaard last year, will appear in videos for the British company’s online and print advertising campaigns. Maggie and Peter, who starred a in low-budget 2003 flick “In God’s Hands”, are due to marry.

Gyllenhaal, 29, Jake Gyllenhaal’s older sister, made her movie break through in 2002 black comedy “Secretary”, for which she received a Golden Globe nomination.

The SherryBaby star will appear in the first episode of the forthcoming publicity campaign, and two more episodes are scheduled to follow with as-yet-unnamed famous names.

Celebrities like Paris Hilton, Christina Aguilera, Kate Moss and Carmen Electra, are among the VIP clients of the Agent Provocateur.