TV presenter and glamour model Melinda Messenger has signed up to be the face and body of Ultimo’s D-G range of designer lingerie.

I’m kinda surprised/disappointed that we may not see more of Gemma Atkinson, 23, who endorsed the brand last year, but if I know Ultimo well, don’t they have a reputation for being in the news as often as possible?

However, Ultimo creator Michelle Mone says the new the line will “do wonders for women’s confidence.” Perhaps there’s some truth in that — Melinda, the 34DD sensation and mum of three still looks like a bombshell with enough power to blast your bedroom.

The 37-year-old 5′2″ glamour girl says she prepared well to take on the Ultimo challenege — including losing 5lbs for the photoshoot.

“Two weeks before the shoot I went into panic mode when it dawned on me that I was going to pose in my underwear for the first time in eight years!” says Melinda. “I suddenly thought ‘Oh my God – I’m 37. I’ve got three kids and now I’ve got to take my clothes off!’ ”

Well, no one’s complaining, Melinda.

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