British “It” girl, celebrity of sorts, Peaches Geldof is branding the new summer collection of lingerie of Ultimo with her heavily tattooed body, cute face and strawberry shake.
Can’t say if the tattoo is meant to cover the 20-year-old’s tiny tummy, but the photo shoot does seem to make up it by focusing on her ‘almond’ eyes and puffy push-ups in provocative poses.
Anyways, Peaches has commented on her “puffy” shapes saying that she would like young women to have normal body and look at normal figures, like her own, instead of worshipping the anorexic models.
But will the youngs ones will look up to her? Especially after her recent scandalous divorce, which shocked her family and friends alike, and said something her rebellious nature?
Perhaps all that doesn’t matter — at least not to Ultimo boss Michelle Mone who was impressed by Peaches’ topless shots on the beach, that made the tabloid round a while ago.
Mone said “Peaches was the perfect choice for this campaign. She’s young, edgy with lashings of style,” as reported by Marie Claire.
Sources say Peaches was signed up in a six-figure deal for the Ultimo campaign… a couple of the ads here:
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More on Peaches Geldof and photos:
Peaches Geldof Takes Over as Face (and Body) of Agent Provocateur
Jessica Taylor Models for Tesco’s Diamond Boutique Lingerie
Melinda Messenger Delivers Ultimo Message in Style
Gemma Atkinson Cups Ultimo Deal
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