Victoria Beckham will star in an international campaign for Emporio Armani women’s underwear in a deal reported to be worth $15.6 million.
The former Spice Girl said she was excited to work with Giorgio Armani for the spring/summer 2009 campaign shot by fashion photographers Mert Alas and Marcus Piggot.
“I started running regularly about a year ago and when this campaign came about, I began working harder every day,” Beckham, 34, told WWD. “And this morning I got on the treadmill and said, ‘OK then — this is my last chance!’
“It’s a huge compliment being asked to be in the campaign and to be part of the worldwide campaign for Emporio Armani underwear,” she added. “It’s really exciting to me. Mr. Armani is a lovely person and his team is fantastic, so it’s a really exciting project for me to be involved with. And hopefully they will see a huge response.”
“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign,” said Giorgio Armani, head of the Italian fashion house. “Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our underwear business.”
Victoria now becomes the female Beckham counterpart to Emporio Armani underwear endorsements, after soccer star hubby David Beckham posed for the same earlier this year.
And the ads? Rest assured, CelebrityBrands.net will publish the Malibu beachside images a.s.a.p.!
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