Cadbury has signed singer Joss Stone to be the new face–and the first non-model–of its famous ‘Flake Girl’ TV ad campaign.

The 20-year-old Devon singer, who has sold more than 10 million albums worldwide, will star in commercials for the crumbly chocolate bar which are scheduled to show in the spring.

Advertisements starring Flake girls began airing in the late 1950s and have featured a string of models, including the 1969 Miss World, Eva Rueber-Staier.

“Joss Stone reflects the Flake girl’s attitude to life, in a fresh take on Flake’s iconic advertising,” a spokesperson from Cadbury said.

Stone’s appointment as the latest Flake girl was revealed in trade magazine The Grocer.

Meanwhile, Stone is also set to hit the charts with a new single ‘Baby, Baby, Baby’ hitting the scene mid January.

Stone is seen trying a Flake bar while in a recording studio, singing the famous “Only the crumbliest, flakiest chocolate” jingle. Watch it here.