Pepsi will feature US pop star Justin Timberlake in a “stunt-filled extravaganza” commercial set to air during the Superbowl XLII on February 3 in Glendale, Arizona.

According to sources, Timberlake has been shot doing a number of stunts such as high flying and low rolling for the spot created by BBDO NY. The commercial is expected to demonstrate how “Pepsi Stuff” brings people, music, merchandise and apparel closer.

In other words, beginning February 1, Pepsi consumers can redeem Pepsi points for prizes including DRM-free MP3 music downloads, electronics and apparel, as well as enter a daily sweepstakes for free tickets to the Super Bowl, the MLB All-Star game and the Daytona 500 and cash.

“Justin Timberlake is one of the biggest stars in the world, what better way to launch our biggest promotion ever than with him on the Super Bowl,” said Cie Nicholson, SVP and chief marketing officer, Pepsi-Cola North America.

This ‘mega’ advertisment is rumored to be Pepsi’s biggest promotion to date.

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