Sean John Underwear has tapped rapper superstar Nelly as their spokesperson for Fall 2008 campaign.
Nelly will model the Sean John underwear and loungewear line which will include briefs, boxer-briefs, boxers, undershirts, pajamas, robes, among other undergarments. The first ads were shot by Randee St. Nicholas and feature Nelly at a modern home overlooking Los Angeles.
“To me, Nelly is the quintessential definition of the Sean John man,” Sean “Diddy” Combs said. “He has the attitude, the swagger and most of all, the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves.”
“I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor,” Nelly commented. “I hope my fans will enjoy this campaign as much as I did shooting it.”
With this, Nelly follows in the footsteps of celebrities such as Dwayne Wade, Nas, Snoop Dog, Lil’ Wayne, Penelope Cruz, Cassie, and Lauren London who have modeled for the brand earlier.
This certainly makes Nelly a busy person since he’s also preparing for the September 16th release of his latest album Brass Knuckles.
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