‘Like mother, like daughter’ has never come true so beautifully — yet. Alexa Ray Joel will show off her tresses for Prell, nearly a quarter of century after her supermodel mother Christie Brinkley showed off hers for the same brand.
Singer-songwriter-pianist Alexa, daughter of celebrity singer Billy Joel, will appear in fashion glossies and TV commercials for the shampoo created by P&G in 1947. The [...] Continue Reading…
Former World No. 1 tennis hottie Ana Ivanovic has used her celebrity status as well as her lithe figure to boost the brand image of Sports Illustrated’s Swimsuit 2010 issue.
Ivanovic, 22, posed in a variety of tennis props, wrapping herself in a tennis net as well as spreading out in a bed of pink tennis balls — all shot by renowned photographer Marlena Bielinska [...] Continue Reading…
Hollywood celebrity Angelina Jolie, the ex-spokesperson for St. John, allegedly “overshadowed” the brand, resulting in the company signing up British model Karen Elson as its new face.
St. John chief executive Glenn McMahon told WWD she “overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”
“We needed to show a modern point of view [...] Continue Reading…
Eva Longoria Parker, the not-so-desperate housewife, will launch her own brand of eau de parfum called Eva by Eva Longoria, come this Spring.
“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” said Longoria Parker.
“So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a [...] Continue Reading…
Golf world number one Tiger Woods will not be shaving with top shaving brand Gillette any more soon — at least not in advertisements.
As Woods’ public announcement of ‘infidelity’ towards wife Elin Nordegren picked up momentum yesterday, Boston-based Gillette, a unit of Procter & Gamble, became the first company to cancel the sponsorship, dealing what could be the first blow to the golfer’s $1 [...] Continue Reading…
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