Not too long ago, I knew a couple in San Jose, California who were near fanatic about visiting London, but were shying away because of the costs, the intimidating local transport, the hassles of foreign exchange and the stresses of planning the sightseeing. And I just heard from them last week–they had finally realized their dream. They had discovered the London Pass.

That naturally got on my curious mind, and I went on to learn that the London Pass is probably the ultimate (and the only) solution to some fantastic value-added London Sightseeing. For one thing, the Pass is a virtual FREE key to 56 of the hottest tourist attractions–with one affordable ticket. What’s more, one can use the card to enter as many of the included attractions as they wish! 

Imagine this. You get more than £460 worth of attraction entry fees from just £12/day, plus you get to visit as many London Pass sights as you like. Imagine yourself amid historic London historic attractions such as the Tower of London, Kensington Palace (home to Princess Diana) and St. Paul’s Cathedral to modern day fun at London Zoo, Thames canal trip and the Wimbledon Tour Experience.

Other than free entries, the London Pass also lets you jump the queues at the busiest sigts with its priority access, and offers over 40 additional deals, discounts & freebies at selected restaurants, bars, theatres, shops and activities around London and optional free travel on public transport. You also get a guidebook filled with useful information on how to reach the sights, opening hours and their locations on the map. Add to this the comfort and the conveniene of not having to worry about how much you’re going to have to spend for each visit a spot.

And then there’s the sightseeing tours, cruises & walks of London with the London Pass, offering you a cruise by the Thames and city cruises with visits to the the London Eye, Houses of Parliament, Big Ben, Shakespeare’s Globe, the Tower of London, Tower Bridge and the Chelsea FC Stadium Tour–to name a few–all enhanced by professional commentary that’s entertaining as well.

The London Pass is available for durations of one, two, three or six days, with or without local travel and with options to add children.